BA (Hons) in English for
Business and Professional Communication
工商專業英語傳意（榮譽）文學士

Mode of Study : Part-time
Programme Code : 71023


Our Programme

We provide this articulation programme, also known as a top-up programme, as an academic pathway for Higher Diploma / Associate Degree holders to qualify for a Bachelor of Arts (Honours) degree in English for business communication.


Our Aims

We serve suitably-qualified individuals who seek to enhance their English language competence for the multilingual and multicultural workplace of the 21st century. Our programme enables learners to:

  • acquire an academic grounding in English language studies;

  • discover ways to explore the dynamic potential of the English language; and

  • formulate practical solutions to communicative problems in business service situations.


Programme Mode & Duration

Mode: Part-time
(You will normally attend classes on 2-3 evenings each week and during weekends.)

Duration:

  • fast track: 2 years (6 semesters, including 2 summer semesters)

  • normal track: 3 years (6 - 9 semesters)

  • maximum duration: 6 years (6 - 18 semesters)


Entrance Requirements

We invite you to apply for entry to this BA (Hons) programme if you already have, or expect to have by the time of entry:

  • a Higher Diploma or an Associate Degree in language studies, communication/media studies, business/management studies, or a related field; or

  • an equivalent qualification.

We also encourage you to apply if your academic qualification is in an unrelated field but you have relevant work experience.

Please click http://www.polyu.edu.hk/study/ to apply online.


Programme Structure & Subjects

To qualify for the BA (Hons) award, you normally need to achieve 60 credits (or 45 credits if are a Higher Diploma graduate from our department) by completing the required subjects in three intellectual cores and a range of elective subjects in English linguistics and English for professional communication.

Core Subjects (30 credits)
These subjects are all 3-credit subjects:

Focusing on Language

  • ENGL306 English for Public Relations and Marketing

  • ENGL317 English for Technical & Web-Based Writing

  • ENGL318 English for the Media

  • ENGL308 Understanding English Legal Texts

Focusing on Communication

  • ENGL307 Fundamentals of Organisational Communication

  • ENGL319 Fundamentals of Media Communication

  • ENGL316 Computer Mediated Communication

  • ENGL407 Intercultural Communicative Competence

Investigating Business English

  • ENGL305 English Discourse in the Profession

  • ENGL406 Case Studies in Professional Contexts


Electives (30 credits)

These electives are 3-credit subjects, except the 6-credit elective Final Year Project. You normally complete 30 credits, 18 of which must be at level 4:

  • ENGL203 Structure of English I: Phonology and Lexis

  • ENGL205 Structure of English II: Grammar

  • ENGL204 Languages in Contemporary Societies

  • ENGL303 Corpus-driven Language Learning

  • ENGL304 English for Administration

  • ENGL309 Understanding English Scientific & Technical Texts

  • ENGL336 Discourse, Culture and Management

  • ENGL337 Intercultural Communication in Business

  • ENGL338 Intercultural Pragmatics in Business

  • ENGL401 English Texts & Image

  • ENGL404 English for Management

  • ENGL405 English as a Global Lingua Franca

  • ENGL408 Meaning in Professional Interaction

  • ENGL423 Legal Rhetoric of E-Commerce

  • ENGL440 Critical Language and Cultural Studies

  • ENGL441 Language and Gender

  • CBS420 Advanced Putonghua

  • ENGL427 Final Year Project (6 credits)


Contact us

Please direct your questions to the Department of English:

Ms Carina Hui
Tel: 2766-4384
Email: eghuicar@inet.polyu.edu.hk